Betfair Sportsbook opened its virtual doors in 2000 by founders Ed Wray and Andrew Black. The company is considered one of the largest online betting establishments in the world and offers the largest online betting exchange on the web, allowing customers to bet on odds set by themselves or by other online players.
In 2015, Betfair and Paddy Power, a leading Irish-based bookmaker, agreed to merge the two companies together and in 2016 the merger was finalized, forming Paddy Power Betfair. The company is listed on the London Stock Exchange but still operate separately in several countries, including Italy, Ireland, and the United Kingdom. Betfair Sportsbook is situated in Dublin with multiple offices spread across the globe.
Betfair Sportsbook holds several licenses around the world, including Denmark, Bulgaria, Australia, Italy, Spain, Malta, Gibraltar, UK, and the United States. Although Betfair Sportsbook is not available to the citizens of the U.S, they do hold a licence for the state of New Jersey, allowing online betting on horse racing. In 2012, the company added a fixed odds Betfair Sportsbook to their betting exchange product. In addition, they also offer a bingo room, poker room, online casino, and virtual sports.
One of the primary reasons why Betfair Sportsbook is so popular and well-received among bettors around the world is the incredible user-interface and website design it offers. The interface is beautifully presented in yellow, black, and white with a comprehensive menu situated on the left-hand side containing every single sport you can imagine, while the betting slip is neatly displayed on the right-hand side. The Betfair Sportsbook supports 7 different languages and 7 different currencies.
There's also several quick links to various sections of the site, including In-Play betting, Cash Out, Promotions, Football, Horse Racing, Tennis, Greyhound Racing, Cricket, Golf, and Rugby Union. Located above these sections are several categories that can also be accessed on the Betfair site, including Exchange betting, Casino, Live Casino, Poker, Exchange games, Arcade, Vegas Slots, Macau, Bingo, Football Jackpots, and Virtual Sports.
The Horse Racing section is neatly organised to ensure you can make a bet in a matter of seconds. You can filter upcoming races by a calendar, Horse Finder, A-Z listing, or Future Racing. In addition, you can also view Special odds, visit the tote, and listen to radio commentary on most of the races. The horse racing schedule is well executed with various indicators displaying the results, in-play information, races that are starting soon, and those that have been priced up. The racebook also gives you access to Today's Favourites, Virtual Horse Racing, Latest Results, and a Quick Pick section to make betting an absolute pleasure.
The Betfair sportsbook offers an arsenal of exciting promotions for each section, including Exchange, Arcade, Macau, Casino, Poker, Vegas slots, Bingo, and more importantly, Horse Racing. Newly registered players are welcomed with a generous $30 free bet promotion. To claim the $30 free bet, players will need to place a minimum bet of $10 on any sportsbook market with odds of at least 1/5 (1.2).
When it comes to horse racing promotions, players can look forward to a $25 free bet promotion. All you need to do is make a single wager on any live ITV/ ITV 4 horse race and if the horse wins with SP odds of at least 3/1 or higher, you will be rewarded with a free bet up to a maximum of $25. The Betfair Sportsbook also offers a Rewards4Racing loyalty program, allowing bettors to accumulate points for every single bet placed. These points can be spent at various racecourses across the United Kingdom, ranging from upgrades to additional savings on tickets.
The Betfair Sportsbook covers a large selection of horse racing events from around the world, including the United Kingdom, Ireland, Brazil, Germany, France, Hong Kong, India, Sweden, United States, South Africa, and even Virtual horse racing.
Horse racing via Betfair Exchange will allow you to set your own odds on more than 500 horse racing events. You can also choose between 100 horse racing events to either place your bet against the outcome (to Lay) or (Back) the outcome. There are well over 130 horse racing bets available at Betfair, allowing you to easily choose a market, including Place, Antepost, or Win. Thereafter, you can either set the odds or match a bet and place a bet against other online bettors, making this one of the best horse racing bookmakers in the world.
Betfair Sportsbook offers a range of popular payment methods for both your deposit and withdrawal needs, including Wire Transfer, Neteller, Skrill, PayPal, Visa, and Mastercard. When it comes to payments, you'll be pleased to know that Betfair Sportsbook is among the fastest payment operators in the industry with e-wallet payments processed within a couple of hours, credit/debit card payments processed within a couple of days, and bank transfers processed within 24 - 48 hours.
Betfair offers one of the best customer support services in the world with friendly and helpful sportsbook representatives available around the clock. You can get in touch with support through multiple contact channels, including live chat, email, and telephone or simply browse through their extensive FAQ section that covers every single aspect of the site from registration to claiming a promotion.
Betfair Sportsbook not only offers an excellent website for online players but also impress when it comes to mobile betting. Customers can download two Betfair Sportsbook apps, one dedicated for sportsbook enthusiasts and another for Exchange betting fans. Both these apps are available on Android devices through Google Play and iOS devices through the Apple App Store. These apps can be used around the world and offer the same betting experience as the desktop version, making it one of the best horse racing apps in the world.