Established during the 19th century, Ladbrokes Sportsbook can easily be the oldest bookmaker in the betting industry today. The company is a pioneer in almost everything relating to sports betting and has grown at an exceptional rate since its inception with more than 27,000 betting shops across the globe and more than 14,000 employees worldwide.
The company was established in 1886 by Pennington and Mr Schwind and adopted the Ladbrokes name in 1902 when Arthur Bendir joined the company where they moved their betting operation to London. Ladbrokes was the first bookmaker to open betting shops in the UK after the 1961 Betting and Gaming Act. The company continued to expand from there and has grown into an international betting leader during the 21st century. In 2015, Ladbrokes and the Gala Coral Group merged, making them the biggest bookmaker in the U.K.
Ladbrokes currently holds licenses from the UK Gambling Commission and the Gibraltar Gaming Commission, ensuring reliability, safety, and security to all customers. Similar to Betfair, Ladbrokes Sportsbook also offers a betting exchange platform as well as other gambling products, such as lottery, poker, bingo, virtual sports, an online casino, and a live casino.
The Ladbrokes sportsbook can easily be recognised from anywhere in the world thanks to its red, white, and black colour scheme portrayed on every single page of the site. The overall layout is simplistic, slick, and extremely easy to navigate without any unnecessary clutter to distract you when placing a bet.
The wide variety of sports covered by Ladbrokes is neatly tucked away on the left-hand side of the page and can be accessed by simply clicking on the A-Z Sports drop-down menu. Other sections of the Ladbrokes sportsbook include In-Play and Streaming, Football, Football Coupons, Horse Racing, Greyhounds, Tennis, Cricket, Golf, and Promotions. Located on the right-hand side, you'll find an innovative betting slip that will store all your bets on a wide variety of different sports.
The Horse Racing section at Ladbrokes is well-presented and easy to understand. The section includes a news banner displayed at the top of the page along with upcoming races, horse races for the day, horse races for the following day, future racing and horse racing bookmaker specials. The site supports 5 different languages and allows you to choose a start page whenever you visit the site, including horse racing, football, and the default homepage, as well as the ability to set your odds in either decimal or fractional. You will also find a comprehensive help centre and the support centre in the top right-hand corner, making this one of the most complete horse racing bookmakers in the world.
Newly registered customers at Ladbrokes sportsbook can look forward to a sensational welcome package that consists of a $50 free bet. All you need to do is register a new account and use the bonus code: F50 upon registration along with a minimum deposit of $25. Thereafter, you simply need to place a $5 bet on the sport of your choice at odds of at least 1/2. Ladbrokes also offers an extensive range of other promotions aimed towards football, horse racing, and virtual horse racing, as well as 5 team acca insurance and more.
If you are looking for promotions aimed towards horse racing, you might be disappointed as there's not a lot on offer. However, you will find an assortment of daily price boosts which will assist you in locating enhanced odds on a variety of different races. Ladbrokes also offers a best odds guaranteed promotion, ensuring you never need to settle for anything less than the starting price. Also, the company also created a best odds guaranteed deal, promising to boost the starting price if its bigger than the price you initially took.
As one of the leading betting sites in the UK with an exceptional reputation for offering a high-quality horse racing betting experience, it should come as no surprise that the Ladbrokes racebook offers a wide range of different horse races from around the world. You will find a variety of different betting options, including Win, Place, Each-Way bet, and more.
When it comes to horse racing odds, you will be pleased to know that the bookmaker's odds prices usually range from 87% to 90.1% during the flat racing season and between 83% and 89% during the jump season giving you an overall average of 87% which is more than satisfactory when compared to other leading bookmakers.
Ladbrokes is also renowned for covering Irish and British horse racing events through their live streaming service. You need to be on the lookout for a small television symbol when searching for today's horse races as this will indicate that you can stream the race from your desktop, tablet, or mobile device.
Ladbrokes ensured that all popular payment methods are available through their sportsbook, so there's no need to worry when it comes to cashing in your winnings. You will be able to choose between Visa Debit, Mastercard, Visa, Fast Bank Transfer, Skrill, Neteller, Paysafecard, and PayPal. The most popular choice remains the selection of e-wallet, paying within 6 hours, while bank transfers and credit/debit payments can take up to 5 business days.
You will never be left in the dark while placing bets at Ladbrokes thanks to a terrific support centre that is available 24 hours a day and 7 days a week to help you with anything you might need assistance with. Customers can reach the support centre by either sending an email, requesting a live chat, or giving them a call on their toll-free number listed on the site. Ladbrokes Sportsbook also has a fantastic help centre that covers everything from registration to betting queries and horse betting payouts.
Those that are constantly on the move will appreciate the fact that Sportsbook Ladbrokes also developed a remarkable app for both tablet and mobile devices. Through the innovative app, customers can access all Irish and the UK live streams, guides, tips, and results. The app also introduces a quick bet feature, allowing you to place a bet in seconds.